A popular misconception I run into often when designing visual identities and logos is the belief that if you used a font on your logo, you should also use it across all your branding touch points. And as easy as that decision can be, it's not always true!

Would you believe me if I said I can control minds JUST by manipulating 3 elements on a page? Read about how you can do the same by understanding the basic properties of shape, color, and scale in this blog post by Pittsburgh based Graphic Designer, Nicole Suchin Design.

Is it worth it to sub-brand my company? Find answers to all your questions about developing a sub-brand in this blog post by Pittsburgh based Graphic Designer, Nicole Suchin Design